I chose this ad, because number one my first reaction is this is pretty ridiculously funny. Funny in the sense that this ad does what exactly what the company wanted caught people’s attention. As you can see in the ad it caught the guy’s attention so much that he skidded off the road. The ad actually doesn’t show any way that they are specialized to fix headlights. They were trying to be funny by using “headlights” in more than one way. I wouldn’t take my car there personally, just for the plain fact that I don’t feel at all secure that they will do a good job on my car, much less my headlights. After all, it turns out that sex sells in all ways. The ad i found this on is below.