This one ad I had seen on daytime television. The commercials I had seenwas this young student convincing me to goTo college. The exact line he used was “Get off your butt and go, Your onthe phone anyways dial this number now and do it, its easy.”I thought that was funny and interesting because the commercials were targeted to people at home who obliviously aren’t at school.They know exactly know who is at home and watching TV, instead of being in school Also they used a younger guy, a guy who is college age and who is “relating” to the youngerCrowdBy using language that what is knownThat the college age would use. He was personable but also firm with his words. They want to makeIt seem like anyone who is able to go to collegeAfter all, it’s easy right? Krista Goss
